Social Farming Rural Development Strategy
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Date
2013Auteur
Zugravu, Adrian Gheorghe
Soare, Ionica
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The paper follows two main objectives: to understand farmers’ perception and image of
social services and to identify communication levers in order to improve the perceived
image of social farming. Orientations in terms of communication are product-focused and
aim at enhancing the reputation of social farming consequently with impact on rural
development. This paper conducted a questionnaire survey of Romanian farmers’
perception toward social agricultural. The empirical study indicated that farmers shown
different awareness to social farming.